{"id":2584,"date":"2025-06-01T14:43:33","date_gmt":"2025-06-01T14:43:33","guid":{"rendered":"https:\/\/sjswebdesign.co.uk\/cases\/?page_id=2584"},"modified":"2025-06-02T03:03:28","modified_gmt":"2025-06-02T03:03:28","slug":"mtn-sense","status":"publish","type":"page","link":"https:\/\/sjswebdesign.co.uk\/cases\/case-studies\/mtn-sense\/","title":{"rendered":"How Strategic SEO Helped MTN Sense 3X Its Organic Traffic in a Niche Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2584\" class=\"elementor elementor-2584\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42a457dd elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"42a457dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24b173ad\" data-id=\"24b173ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a658193 elementor-widget elementor-widget-heading\" data-id=\"5a658193\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Strategic SEO Helped MTN Sense 3X Its Organic Traffic in a Niche Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dad3e88 elementor-widget elementor-widget-text-editor\" data-id=\"4dad3e88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wellington\u2019s SEO audit didn\u2019t just give me a list of things to fix\u2014it gave me a blueprint to grow.<br data-start=\"4595\" data-end=\"4598\" \/>He spotted things no automated audit ever could.<br \/>\u2014 <strong data-start=\"5027\" data-end=\"5042\">Mark Smiley<\/strong>, Founder of MTN Sense, IFMGA Mountain Guide<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a2795f2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a2795f2\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7693ff72\" data-id=\"7693ff72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55fcd533 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"55fcd533\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MTN Sense<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e86de1b\" data-id=\"5e86de1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cfa42bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cfa42bf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6fadf255\" data-id=\"6fadf255\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d4cf83 elementor-widget elementor-widget-text-editor\" data-id=\"42d4cf83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.mtnsense.com\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\">MTN Sense<\/a> is a niche online platform led by <strong data-start=\"419\" data-end=\"434\">Mark Smiley<\/strong>, an IFMGA-certified mountain guide, filmmaker, and educator with a mission to make mountain education more accessible. MTN Sense offers expert-led online courses on avalanche safety, crevasse rescue, alpinism, and backcountry skiing\u2014targeting adventurers, outdoor enthusiasts, and even aspiring mountain professionals. Despite the authority and unique content, the website struggled to rank or gain visibility on search engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f6c1fed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f6c1fed\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3dea125f\" data-id=\"3dea125f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5657e8f1 elementor-widget elementor-widget-heading\" data-id=\"5657e8f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u26a0\ufe0f The Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7fa890 elementor-widget elementor-widget-text-editor\" data-id=\"7e7fa890\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When I first analyzed MTN Sense, the problems were subtle but critical:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dd2fba6\" data-id=\"5dd2fba6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2263132 elementor-widget elementor-widget-text-editor\" data-id=\"2263132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"966\" data-end=\"1077\"><p data-start=\"968\" data-end=\"1077\"><strong data-start=\"968\" data-end=\"991\">Low organic traffic<\/strong>, with the main branded keyword \u201cMountain Sense\u201d generating only ~88 visits per month.<\/p><\/li><li data-start=\"1078\" data-end=\"1194\"><p data-start=\"1080\" data-end=\"1194\"><strong data-start=\"1080\" data-end=\"1103\">Content duplication<\/strong>: Identical or near-identical course pages hosted both on Webflow and Teachable subdomains.<\/p><\/li><li data-start=\"1195\" data-end=\"1296\"><p data-start=\"1197\" data-end=\"1296\"><strong data-start=\"1197\" data-end=\"1220\">Wasted crawl budget<\/strong>: Google was indexing course preview pages with little or no useful content.<\/p><\/li><li data-start=\"1297\" data-end=\"1424\"><p data-start=\"1299\" data-end=\"1424\"><strong data-start=\"1299\" data-end=\"1330\">Missed branding opportunity<\/strong>: \u201cMark Smiley\u201d had ~210 monthly searches but was barely mentioned across the site\u2019s metadata.<\/p><\/li><li data-start=\"1425\" data-end=\"1590\"><p data-start=\"1427\" data-end=\"1590\"><strong data-start=\"1427\" data-end=\"1456\">Lack of keyword targeting<\/strong>: Pages were not optimized for the high-intent search terms like \u201cavalanche course,\u201d \u201ccrevasse rescue,\u201d or \u201calpinism online training.\u201d<\/p><\/li><li data-start=\"1591\" data-end=\"1730\"><p data-start=\"1593\" data-end=\"1730\"><strong data-start=\"1593\" data-end=\"1618\">Conversion flow split<\/strong>: Discounts and checkout optimizations worked only on outdated Teachable pages, not on the updated Webflow site.<\/p><\/li><li data-start=\"1731\" data-end=\"1844\"><p data-start=\"1733\" data-end=\"1844\"><strong data-start=\"1733\" data-end=\"1752\">Analytics chaos<\/strong>: GA4 was not fully configured, and Search Console lacked essential setup for the subdomain.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe7fee6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe7fee6\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be89149\" data-id=\"be89149\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7640d26 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7640d26\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udca1 The Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34c521 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"c34c521\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2041\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2041\" aria-expanded=\"false\">1. Full SEO Audit & Content Mapping<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2042\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2042\" aria-expanded=\"false\">2. Keyword Research with SERP Intent Analysis<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2043\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2043\" aria-expanded=\"false\">3. Content Optimization & Technical Fixes<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2044\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2044\" aria-expanded=\"false\">4. Indexation & Crawl Efficiency<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2045\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2045\" aria-expanded=\"false\">5. Brand Building SEO<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2046\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2046\" aria-expanded=\"false\">6. Training & Tools<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2041\" aria-expanded=\"false\">1. Full SEO Audit & Content Mapping<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2041\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2041\" tabindex=\"0\" hidden=\"false\"><ul><li data-start=\"2095\" data-end=\"2203\"><p data-start=\"2097\" data-end=\"2203\">Identified content redundancies, UX issues, and indexation problems using GSC, Screaming Frog, and Ahrefs.<\/p><\/li><li data-start=\"2204\" data-end=\"2302\"><p data-start=\"2206\" data-end=\"2302\">Pinpointed underperforming course pages on Teachable subdomain and mapped them to the main site.<\/p><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2042\" aria-expanded=\"false\">2. Keyword Research with SERP Intent Analysis<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2042\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2042\" tabindex=\"0\" hidden=\"hidden\"><ul><li data-start=\"2359\" data-end=\"2523\"><p data-start=\"2361\" data-end=\"2523\">Discovered high-opportunity long-tail keywords: \u201conline avalanche course,\u201d \u201cavalanche education for skiers,\u201d \u201ccrevasse rescue tutorial,\u201d and \u201cclimb Denali guide.\u201d<\/p><\/li><li data-start=\"2524\" data-end=\"2661\"><p data-start=\"2526\" data-end=\"2661\">Noticed strong branded demand for <strong data-start=\"2560\" data-end=\"2575\">Mark Smiley<\/strong>\u2014positioned his name prominently across pages, meta descriptions, and structured data.<\/p><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2043\" aria-expanded=\"false\">3. Content Optimization & Technical Fixes<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2043\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2043\" tabindex=\"0\" hidden=\"hidden\"><ul><li data-start=\"2714\" data-end=\"2820\"><p data-start=\"2716\" data-end=\"2820\">Rewrote and optimized 5 key pages with strategic keyword placement (title, H1-H3, paragraphs, ALT tags).<\/p><\/li><li data-start=\"2821\" data-end=\"2917\"><p data-start=\"2823\" data-end=\"2917\">Cleaned up title tags and crafted compelling meta descriptions using click-through psychology.<\/p><\/li><li data-start=\"2918\" data-end=\"3009\"><p data-start=\"2920\" data-end=\"3009\">Recommended embedding course promo videos on YouTube for SEO leverage and social sharing.<\/p><\/li><li data-start=\"3010\" data-end=\"3114\"><p data-start=\"3012\" data-end=\"3114\">Guided 301 redirects of low-performing duplicates (e.g., <code data-start=\"3069\" data-end=\"3091\">courses.mtnsense.com<\/code> \u2192 <code data-start=\"3094\" data-end=\"3112\">www.mtnsense.com<\/code>).<\/p><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2044\" aria-expanded=\"false\">4. Indexation & Crawl Efficiency<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2044\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2044\" tabindex=\"0\" hidden=\"hidden\"><ul><li data-start=\"3158\" data-end=\"3270\"><p data-start=\"3160\" data-end=\"3270\">Updated the <code data-start=\"3172\" data-end=\"3184\">robots.txt<\/code> and noindex meta tags for non-content pages like course previews and thank-you pages.<\/p><\/li><li data-start=\"3271\" data-end=\"3350\"><p data-start=\"3273\" data-end=\"3350\">Removed outdated blog comment sections that were attracting spammy backlinks.<\/p><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2045\" aria-expanded=\"false\">5. Brand Building SEO<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2045\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2045\" tabindex=\"0\" hidden=\"hidden\"><ul><li data-start=\"3383\" data-end=\"3531\"><p data-start=\"3385\" data-end=\"3531\">Highlighted Mark as the brand by incorporating schema markup (person + organization), author bio sections, and a stronger personal brand identity.<\/p><\/li><li data-start=\"3532\" data-end=\"3643\"><p data-start=\"3534\" data-end=\"3643\">Suggested acquiring the domain <strong data-start=\"3565\" data-end=\"3583\">marksmiley.com<\/strong> to future-proof brand visibility and protect name searches.<\/p><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2046\" aria-expanded=\"false\">6. Training & Tools<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2046\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2046\" tabindex=\"0\" hidden=\"hidden\"><ul data-start=\"3674\" data-end=\"3891\"><li data-start=\"3674\" data-end=\"3770\"><p data-start=\"3676\" data-end=\"3770\">Delivered a Notion dashboard with keyword ideas for TikTok, Instagram Reels, and blog content.<\/p><\/li><li data-start=\"3771\" data-end=\"3891\"><p data-start=\"3773\" data-end=\"3891\">Taught Mark how to access premium SEO tools for under $10\/month (group license strategies), saving him over $500\/year.<\/p><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc8f034 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc8f034\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24676a8\" data-id=\"24676a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-861ad48 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"861ad48\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfc6 Results Achieved<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d579f1d elementor-widget elementor-widget-text-editor\" data-id=\"d579f1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In just a few weeks after implementation:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8651fd4 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"8651fd4\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1401\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1401\" aria-expanded=\"false\">\ud83d\udd1d Keyword Rankings<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1402\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1402\" aria-expanded=\"false\">\ud83d\udcc8 Organic Traffic: <\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1403\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1403\" aria-expanded=\"false\">\ud83d\udcaa\ud83c\udffc Technical Stuff<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1401\" aria-expanded=\"false\">\ud83d\udd1d Keyword Rankings<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1401\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1401\" tabindex=\"0\" hidden=\"false\"><ul><li>Mark\u2019s <strong data-start=\"4071\" data-end=\"4115\">name started appearing as a top-3 result<\/strong> in search engines for branded queries.<\/li><li>Pages targeting \u201cavalanche course\u201d and \u201ccrevasse rescue\u201d began gaining impressions and early conversions.<\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2665\" src=\"https:\/\/sjswebdesign.co.uk\/cases\/wp-content\/uploads\/2025\/06\/Mark-Smiley.jpg\" alt=\"\" width=\"529\" height=\"503\" srcset=\"https:\/\/sjswebdesign.co.uk\/cases\/wp-content\/uploads\/2025\/06\/Mark-Smiley.jpg 529w, https:\/\/sjswebdesign.co.uk\/cases\/wp-content\/uploads\/2025\/06\/Mark-Smiley-300x285.jpg 300w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1402\" aria-expanded=\"false\">\ud83d\udcc8 Organic Traffic: <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1402\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1402\" tabindex=\"0\" hidden=\"hidden\"><p><strong data-start=\"3959\" data-end=\"3986\">Organic traffic tripled<\/strong>, even with no new content published\u2014just by fixing what was already there.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1403\" aria-expanded=\"false\">\ud83d\udcaa\ud83c\udffc Technical Stuff<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1403\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1403\" tabindex=\"0\" hidden=\"hidden\"><p>The bounce rate dropped due to better navigation, and internal linking improved crawl depth.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7962ed81 elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"7962ed81\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e39c318\" data-id=\"1e39c318\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16eb62e1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"16eb62e1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Testimonial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4002ff elementor-widget elementor-widget-text-editor\" data-id=\"e4002ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4496\" data-end=\"5017\">\u201cWellington\u2019s SEO audit didn\u2019t just give me a list of things to fix\u2014it gave me a blueprint to grow.<br data-start=\"4595\" data-end=\"4598\" \/>He spotted things no automated audit ever could.<br data-start=\"4646\" data-end=\"4649\" \/>For example, he realized people were Googling my name and not finding my site. That alone made a huge difference.<br data-start=\"4762\" data-end=\"4765\" \/>His understanding of the outdoor education niche, marketing psychology, and keyword strategy made this one of the best investments I\u2019ve made.<br data-start=\"4906\" data-end=\"4909\" \/>Now, I\u2019m seeing more traffic, better conversion flow, and I finally understand how to grow strategically.\u201d<\/p><p data-start=\"5025\" data-end=\"5086\">\u2014 <strong data-start=\"5027\" data-end=\"5042\">Mark Smiley<\/strong>, Founder of MTN Sense, IFMGA Mountain Guide<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e7a1fb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e7a1fb\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-083f3f0\" data-id=\"083f3f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-419d3152 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"419d3152\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get In Touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5579222 elementor-widget elementor-widget-text-editor\" data-id=\"5579222\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2709 hello@wduarte.online<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How Strategic SEO Helped MTN Sense 3X Its Organic Traffic in a Niche Market Wellington\u2019s SEO audit didn\u2019t just give [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2552,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2584","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sjswebdesign.co.uk\/cases\/wp-json\/wp\/v2\/pages\/2584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sjswebdesign.co.uk\/cases\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sjswebdesign.co.uk\/cases\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sjswebdesign.co.uk\/cases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sjswebdesign.co.uk\/cases\/wp-json\/wp\/v2\/comments?post=2584"}],"version-history":[{"count":25,"href":"https:\/\/sjswebdesign.co.uk\/cases\/wp-json\/wp\/v2\/pages\/2584\/revisions"}],"predecessor-version":[{"id":2710,"href":"https:\/\/sjswebdesign.co.uk\/cases\/wp-json\/wp\/v2\/pages\/2584\/revisions\/2710"}],"up":[{"embeddable":true,"href":"https:\/\/sjswebdesign.co.uk\/cases\/wp-json\/wp\/v2\/pages\/2552"}],"wp:attachment":[{"href":"https:\/\/sjswebdesign.co.uk\/cases\/wp-json\/wp\/v2\/media?parent=2584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}