{"id":2714,"date":"2025-06-02T18:02:30","date_gmt":"2025-06-02T18:02:30","guid":{"rendered":"https:\/\/sjswebdesign.co.uk\/cases\/?page_id=2714"},"modified":"2025-06-02T18:19:41","modified_gmt":"2025-06-02T18:19:41","slug":"fwfg","status":"publish","type":"page","link":"https:\/\/sjswebdesign.co.uk\/cases\/case-studies\/fwfg\/","title":{"rendered":"How I Boosted Organic Traffic by 123% for a Mindfulness Platform with Over 150,000 Students"},"content":{"rendered":"\t\t
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How I Boosted Organic Traffic by 30% for a Mindfulness Platform with Over 250,000 Students<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“We thought SEO meant just tweaking a few blog titles \u2014 but he showed us how strategic and technical it really is.”
\u2014 Content Team<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Find What Feels Good (FWFG)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Find What Feels Good (FWFG)<\/strong> is a leading online mindfulness platform founded by renowned yoga teacher Adriene Mishler. With a global community of over 250,000 students, the platform offers guided video courses in yoga, breathwork, qigong, and meditation. Their mission is to help people \u201cfind what feels good\u201d through embodied, conscious practices that support both physical and emotional well-being.<\/p>

Their site, fwfg.com<\/a>, serves as the digital hub for their courses, memberships, blog, and community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenges Identified<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FWFG had a loyal audience, strong video content, and an authentic brand. However, their organic search performance was underwhelming<\/strong> for the site’s potential.

Despite offering top-tier content, they were missing out on thousands of potential new students<\/strong> searching for terms like:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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  • \u201conline breathwork classes\u201d<\/p><\/li>

  • \u201cfree qigong videos\u201d<\/p><\/li>

  • \u201cmeditation for stress\u201d<\/p><\/li>

  • \u201cdaily yoga practice online\u201d<\/p><\/li><\/ul>

    Upon initial review, I found that:<\/p>

    • The site was not ranking<\/strong> for many relevant non-branded keywords<\/p><\/li>

    • Site speed and mobile UX<\/strong> were hindering crawlability and engagement<\/p><\/li>

    • There was no backlink strategy<\/strong>, despite a strong brand reputation<\/p><\/li>

    • On-page SEO<\/strong> was inconsistent, especially for category and blog content<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      \ud83d\udca1 The Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      a. Technical SEO Audit and Optimization<\/div>\n\t\t\t\t\t\t\t\t\t
      b. Keyword Research with Intent Segmentation<\/div>\n\t\t\t\t\t\t\t\t\t
      c. Backlink Acquisition<\/div>\n\t\t\t\t\t\t\t\t\t
      d. Technical SEO<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t
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      a. Technical SEO Audit and Optimization<\/div>\n\t\t\t\t\t