WordPress & SEO Project Manager

I’m a freelance SEO professional helping businesses improve their visibility on search engines like Google and Bing. My work covers all aspects of technical SEO, content analysis, and keyword strategy.

If you’re looking for a freelance SEO consultant, I can help.

Offering SEO services in 2025 is no longer about adding a few keywords. It’s about connecting with real people naturally and creatively, showing experience and expertise.

I stay up to date with Google’s constant changes so my clients can rely on effective, long-term strategies instead of quick fixes. What works today but breaks Google’s guidelines will eventually fail tomorrow.

If you want someone who truly understands how SEO has evolved, especially with artificial intelligence becoming part of the process, you’re in the right place.

Every project starts with a manual SEO audit. I use professional tools to extract data, but I also look at your website as a user would: checking structure, text clarity, loading speed, keyword distribution, backlinks, and user experience.

A detailed audit helps you identify:

• Errors: Fixing issues that affect your organic ranking.

• Opportunities: Finding ways to improve visibility with better content and structure.

Good SEO starts with understanding what your audience is actually searching for. It’s not about using as many keywords as possible. It’s about choosing the ones that convert.

For example, “web design” is a broad keyword with multiple meanings. But “web design companies” has a clearer intent. The more specific the keyword, the more likely it attracts qualified traffic.

It’s also essential to understand keyword difficulty. Sometimes, highly competitive keywords aren’t worth the effort. A smart strategy targets realistic goals that deliver faster and better results.

That’s why detailed keyword research is the foundation of my process.

Not long ago, repeating keywords across a page helped websites rank higher. That time is gone. Today, Google rewards pages that provide useful, human-centred content.

Google’s latest updates focus on E–E-A-T — Experience, Expertise, Authority, and Trustworthiness. This means your content should sound natural, be well-written, and genuinely help the user.

Content optimisation includes:

• Rewriting and structuring copy

• Improving meta titles and descriptions

• Adding alt text for images

• Strengthening internal links

Well-optimised pages don’t need to be long. They just need to be relevant. Quality always wins over quantity.

Technical SEO is part of every audit. I check how your site was built, focusing on:

• Loading speed and performance

• Mobile responsiveness

• Indexing and crawlability

• Schema markup

• Search Console setup

A well-structured site helps both users and search engines find what they need quickly. It improves rankings, visibility, and user experience.