SEO Consultant Manchester

Hello! I'm Wellington Duarte, and I work as an SEO consultant and Web Designer in MANCHESTER.
If you need a one-man show to help with your project, get in touch with me!

Wellington Duarte

Hello! I’m a web designer with over 10 years of experience, born in Brazil, working for different businesses in Manchester UK.

Throughout my career, I have collaborated with various types of businesses, including startups, small and medium-sized companies, and large corporations in the UK.
 If you need a website and SEO services, I’m here to help you!

I create stunning, custom websites tailored to your unique needs, ensuring a captivating online presence on, and make sure your website looks and works perfectly on all devices, from desktops to mobile phones.

How we can work together?

Contact me with your website idea or website make over, and I’m going to send you a quote.

SEO Consultant Services

My SEO Proccess 

I’m a freelance SEO consultant in Manchester. I assist both large and small businesses with their search engine rankings on platforms like Google and Bing and with all aspects of technical SEO, content analysis, and keyword strategy.

If you’re looking for a freelance SEO consultant in Manchester, get in touch with me

Offering SEO services in 2024 is quite complex; it goes far beyond selecting a few keywords and sprinkling them into content. It’s about speaking directly to the person on the other side, naturally and creatively, showcasing experience and expertise.

I strive to stay updated on the many changes Google has made to SEO in recent years, so we can provide this service correctly and without using “quick fixes.” What works today but isn’t accepted by Google will almost certainly fail tomorrow.

If you’re looking for a professional who understands the SEO changes of recent years, especially with the advent of artificial intelligence, count on me!

A website audit should be done manually, using specialized tools to extract data from a page.

A manual audit involves the SEO professional viewing the client’s site from the user’s perspective, trying to understand the text, checking if everything is in the right place, and delving into aspects like page speed, keyword distribution, current organic ranking, backlink profile, user experience, etc.

A website audit can reveal great opportunities, such as:

  • Identifying errors: If there are problems with your site, fixing them will likely improve your organic ranking.
  • Spotting opportunities: If your content can be enriched to further assist the user, using more keywords can help you appear more frequently in search engines.

Careful Keyword Identification

It’s common for people to think that the more keywords a site has, the more visitors it will attract, and the more it will sell. While the logic is sound, in practice, it doesn’t quite work that way.

A keyword like “web design,” for example, is extensive and can mean various things, such as people searching for images of beautiful websites, web design courses, web design services, job opportunities in web design, etc.

However, if the keyword is “web design in Manchester,” we already have a clearer context of what the user is looking for. And if the keyword is “web design companies in Manchester,” it’s even better.

The more you focus on the keyword you believe will convert better (bottom of the funnel), the better it is for your business. You can also use more general keywords, like “how to make my website,” and write an article about how someone can create their site or outsource it to an agency.

Additionally, it’s essential to identify the difficulty of each keyword. Highly competitive keywords may not be worth the effort, as they might take many months to yield even a small result.

That’s why careful keyword research is crucial and can guide your business.

In the past, or even until recently, a page filled with keywords would rank higher in search results, so it was common to see sites repeating the same keywords throughout their content. Google saw this and said, “Enough!” and simply changed the rules of the game, making this practice considered spam.

Soon, other “techniques” were used, like writing massive amounts of content. The idea was that the more content, the more keywords, and the more Google would think that site really knew the subject. But this too is now seen as a way to manipulate search results.

When you search for “health benefits of apples,” you don’t want a 5,000-word article—that’s tedious. So, Google put a stop to this practice as well.

What Google, the most popular search engine on the internet, wants is content created naturally for the user.

In fact, Google’s recent 2024 update was to address the issue of using artificial intelligence in content creation.

Google can easily identify artificially generated content, and it doesn’t favour this because the more human the content, the more likely the user is to engage deeply with it. And even artificial intelligence needs to “feed” on rich content that demonstrates Experience, Authority, and Trustworthiness (EAT).

Therefore, each piece of content on your site needs to be well-written, or else it’s better to remove it if it doesn’t serve the user.

Content optimisation initially focuses on writing, distributing headings, meta-titles, meta-descriptions, image alt tags, and more.

By making your content richer and more humanised, you’ll need less content overall, as the content you do have will be of great value to the user, and that’s what Google is looking for.

Technical SEO is addressed right from the start of your site audit. I examine how your site was built, checking for issues like slow loading times, responsiveness (since Google now considers mobile as the primary mode of viewing a site), schemas, Search Console, among other things.

Technical SEO not only enhances the user experience but also helps search engines find the necessary information within your site.

Web Design Services in Manchester

Freelance Web Designer Manchester

I have worked in web design for many years, primarily using WordPress to develop websites, as I believe it’s the best tool for customisation, especially when it comes to SEO.

I have several very satisfied clients in Manchester who chose to use WordPress and have never looked back.
However, I also work with Shopify, Webflow, and other platforms.

Other Services

UX Design

Crafting visually appealing and user-friendly interfaces to enhance the digital experience.

WordPress Web Designer in Manchester

Building dynamic and customizable websites using the popular WordPress platform.

Manchester Web Developer

Creating robust and scalable web applications tailored to meet your specific needs.

Local SEO

Optimizing your website to improve its visibility and rank higher in search engines in your area.

Social Media

Managing and strategizing social media campaigns to engage and expand your online audience.

Graphic Design

Transforming ideas into captivating visuals through creative design solutions that convert.

I work with

Startups

With extensive startup experience, I understand the importance of a successful launch. I'm committed to providing exceptional service and building long-term relationships with startups for mutual growth. Let's create a solid foundation for your startup's journey.

Individuals

As a freelance web designer in Manchester, I love working with solo entrepreneurs and bloggers to provide personalized assistance. Whether they have an existing online presence or are building a personal brand, I help them with their brand and their online presence.

Companies

If you need to revamp your company's website, I've got you covered. With experience working with companies of all sizes, I deliver exceptional custom websites tailored to your specific needs. Whether it's a complete overhaul or subtle enhancements, count on me!

Agencies

If you're an agency looking for freelance web design in Manchester, I'm here for you. I've worked with UK web agencies, consistently delivering outstanding results. As a skilled web designer and developer, I seamlessly integrate with your workflow to ensure everything goes right!

Recent Posts

All articles were written by me. Come on, take the time to read something. 🙃

Testimonials

F.A.Q

Have a query? Please check this question and answers

freelance web designer offers a fantastic solution for those who desire a website without the complexities typically associated with web agencies, not to mention the high costs involved. Opting for a freelance web designer allows for a personalized, one-on-one experience that ensures your unique needs are met. By working directly with a freelancer, you can enjoy a streamlined process, efficient communication, and a more budget-friendly approach. Consider choosing a freelance web designer as an excellent option for your website development needs.

The cost of hiring a freelance web designer can vary significantly depending on the specific features and requirements of your website. In the UK, you can generally expect to pay a minimum of £20 per hour for quality work.

For a static website, the estimated cost typically ranges from £1200 to £2500. This type of website generally consists of fixed content that does not require frequent updates.

On the other hand, a content-managed website, which allows you to easily update and manage the content yourself, may cost £2500 or more. This higher cost is due to the additional complexity and functionality involved in implementing a content management system.

It’s important to note that these figures are approximate and can vary based on factors such as the complexity of design, number of pages, custom functionality, and any additional services required.

To obtain a more accurate cost estimate for your specific project, it is recommended to discuss your requirements directly with a freelance web designer who can provide a tailored quote based on your needs.

Yes, I do offer website maintenance services. I provide ongoing support and ensure that your website remains functional and up-to-date. I offer a monthly maintenance package for a nominal fee, allowing you to focus on your core business activities while I take care of the technical aspects of your website. With regular updates, security checks, and troubleshooting, you can have peace of mind knowing that your website is in good hands. Let me handle the maintenance so that you can have a hassle-free online presence.

Absolutely! I specialize in WordPress web development and design. WordPress is indeed the most popular content management system (CMS) available, and it happens to be my favorite too. In fact, approximately 75% of my work involves utilizing WordPress. With its robust features, flexibility, and extensive plugin ecosystem, WordPress provides a solid foundation for creating dynamic and user-friendly websites. Whether you need a new WordPress website or assistance with an existing one, I have the expertise to deliver a customized solution tailored to your specific requirements.

Certainly! Allow me to explain the difference between a freelance web developer and a freelance web designer.

A freelance web developer primarily focuses on the technical aspects of a website. They are akin to a construction worker who builds the foundation and structure of a building. In the context of a website, a web developer is responsible for coding, programming, and implementing functionality. They work with programming languages like HTML, CSS, JavaScript, and backend technologies to create the underlying structure that powers a website. Their work primarily revolves around ensuring that the website functions smoothly, handling databases, server configurations, and other technical elements.

On the other hand, a freelance web designer is more akin to a painter and decorator. They are responsible for the visual and aesthetic aspects of a website. Web designers work on the overall look and feel of a website, including its layout, color scheme, typography, and graphical elements. They utilize design software and tools to create visually appealing and user-friendly interfaces. Web designers have a keen eye for design principles, user experience, and ensuring that the website is visually engaging and aligns with the client’s brand identity.

In summary, while a web developer focuses on the technical implementation and functionality of a website, a web designer is responsible for the visual design and user experience. Both roles are crucial in creating a successful and effective website, and often, a freelance web developer and a freelance web designer work together collaboratively to bring a website to life.

Get In Touch

✉ hello@sjswebdesign.co.uk

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