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Wellington Duarte

Hi! 👋 I’m Wellington Duarte, an eLearning developer specialising in custom LMS development for UK businesses.

At SJS Web Design, I help businesses build bespoke digital learning platforms around their courses, learners, and goals.

Whether you need to build a new LMS from scratch, customise an existing platform, or integrate complex features like SCORM, BuddyBoss, or custom quizzes, I can help. Over 6 years, I’ve helped more than 42 companies launch and scale their online learning platforms.

My work includes WordPress-based learning platforms using technologies such as LearnDash, BuddyBoss, and WooCommerce, with custom development tailored to your requirements.

Let's Work Together!

Bespoke eLearning & Custom LMS Development Services

Custom LMS Development

Planning and development of easy-to-manage learning management systems within WordPress, with custom features and smart integrations built around your business and your learners.

UK GDPR & Data Protection Support

I build and review course platforms fully aligned with UK GDPR and DUA regulations, helping you avoid legal risks while creating a secure and scalable online learning business.

Online Community Hubs

Building engaging social learning environments with forums, member profiles, and private messaging to create an active community around your courses and your brand.

eCommerce Optimisation

Optimise your eCommerce checkout with VAT settings for UK and EU sales, including tax calculations, invoicing features, and location-based rules. Improve checkout speed, reduce cart abandonment, and create a smoother purchasing experience for your learners.

Learning Platform Migration

I migrate your courses from Kajabi, Teachable, or Thinkific to a custom WordPress-based LMS with minimal disruption. Preserve your content, users, and course structure while gaining greater control over your learning platform.

Bespoke eLearning Web Design

Professional website designs tailored for training providers, with a seamless user journey from landing page to course completion. I can customise your WordPress theme and add new functionality to support your learning experience and business goals.

LMS Gamification

Increase student retention through interactive gamification, including custom achievements, badges, and points systems designed to make learning addictive.

Custom LMS Features & Add-on Development

I can develop custom features and add-ons for your learning platform. If your LMS is missing functionality, I can build a solution designed specifically for your needs.

Maintenance & Technical Support

Reliable site audits, performance optimisations, and ongoing technical support to ensure your learning platform remains secure, fast, and bug-free.

Connected Learning Experiences

Smart Integrations for Your LMS

learndash integrations

Testimonials

"Wellington got his head around the project requirements very quickly and provided me with a cost effective solution. He was very responsive throughout. Thank you !"
Julian
LearnDash Fix & Simplification (Enrollment, Dashboard, Results)
"Working with Wellington on our Gamification and Rewards Programme was one of the best decisions we made for the platform. We had the concept mapped out internally for a while but needed an expert to validate and sharpen our thinking around Points, Achievements, Levels, Streaks, and Leaderboards. Wellington didn't just help us nail the mechanics — he pushed us to think beyond the obvious and explore intrinsic motivators like Status, Access, and Influence, and how to weave those into the overall user experience. He also brought real depth to the storytelling side, helping us build a narrative that gave the whole programme genuine purpose. Highly recommend Wellington if you're building a gamification strategy that actually holds up."
Daniel Hartley
Co-founder, ProProgress Learning (corporate employee training platform)
"I can't recommend Wellington and his team at SJS Web Design highly enough. We came to him with an ambitious but loosely defined brief, and he helped us shape, refine, and launch our platform in a fraction of the time I expected — while genuinely improving on our original vision. The team built a full WordPress membership platform using BuddyBoss, LearnDash, WooCommerce, and JetEngine, and went well beyond that integrating third-party tools alongside some custom-built features specific to our business. The technical delivery was exceptional, but what really stood out was Wellington's strategic input. He engaged with us as a business owner, not just a developer — recognising our strengths, calling out the gaps, and helping us think more clearly about our own model. Available, thorough, and communicative from start to finish. We'll absolutely be back."
Rachel Okonkwo
Founder, Elevate Collective (online coaching and community membership platform)

Frequently
Asked Questions

I operate exclusively through Upwork, ensuring a secure and transparent process for both parties. Payments are only released once specific milestones are met or the project is fully completed, according to our agreed contract.

Yes. I provide a full-cycle service that includes initial planning, complete web development, course architecture, and SEO optimisation to ensure your platform is ready to launch and easy to find on Google.

Yes. I ensure your platform is aligned with UK-specific requirements, including UK GDPR compliance, VAT settings (where applicable), and accessibility standards to provide a professional experience for British learners.

Yes. From bespoke coding and custom API integrations to unique design features, I can tailor your learning platform to meet your requirements. This includes custom workflows, quizzes, dashboards, and integrations with other business tools.

Yes. I specialise in troubleshooting and technical fixes. Whether it is a critical error or general performance bottlenecks, I can identify the root cause, fix the bugs, and implement long-term improvements.

Absolutely! I provide comprehensive site audits and updates to bring your platform up to current standards, reviewing plugins, themes, and core files to improve security, compatibility, and performance.

I start with the functionality you need and the experience you want to create for your learners. Depending on your platform, I use custom code, design changes, and integrations to adapt features and workflows to your requirements.

For WordPress-based systems such as LearnDash, this can include PHP hooks and custom add-ons that extend the platform’s functionality.

Let's Talk!

If you’re looking for a bespoke eLearning agency to build, customise, or improve your LMS, feel free to get in touch for a quote.

Fill out the form or send me an email at info@sjswebdesign.co.uk — I’ll be happy to help.

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Wellington Duarte - LearnDash Developer In The UK
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