To sell, no matter what the business is, you need to satisfy the customer. On the internet, the logic is the same but, to achieve success in the online universe, you must be aware of the key factors of the digital market. Otherwise, however great the effort, sales on the web may not take off. The virtual store back office includes logistics, order management, inventory, reports, and billing.
For this reason, we have prepared a list of 10 successful tips for selling on the internet.
- Be prepared to go online
Before taking the first step, it is necessary to understand what is behind e-commerce: what investments are needed, who are the partners, suppliers, customers and competitors, what will the marketing strategy be like … Draw up a Marketing Plan Business, find the best ecommerce agency, and set aside an amount of money for that. Keep in mind, too, that it is possible to compete in niches in which the small business may be more efficient, or in the mass market, where the competition will be basically for price.
- Have a 100% functional website
Everything available on the site should work as well as possible. The customer needs to have facilities when entering the store. Otherwise, he gives up in one click and is unlikely to return. The most common problems are the slow websites, very small images, a large number of ads, little contrast between page background, and inappropriate font color or font type.
- Be honest
One thing you must avoid is promising what cannot be fulfilled. It is also good not to leave the customer confused, for example, about freight charges or delivery times. This will provide reliability to the site and may be a decisive factor in purchasing. In legal terms, the enterprise must comply with the mandatory rules for the operation of virtual stores.
- Be great with logistics
There’s no physical contact in the purchase on the web, and this generates a great expectation in the customer to receive the goods. The waiting time must be equal to or less than the deadline agreed on the website and the goods must arrive impeccably packed. Ever!
- Offer multichannel to the customer
It’s necessary to be present on social networks, create a blog, have a chat, or a specific email for customer service, in addition to having a telephone number visible on the website. It is very important to make the customer’s access to the business as easy as possible, as the buyer may feel the need to contact the store before, during, and after the purchase.
- Build a prepared and well-trained team
To take care of content, design, issues related to information technology, and marketing. All of these professionals must talk, interact, and integrate to achieve success in the work that each one does.
- Advertise
A good way is to start by making tests with small investments and measuring the results. There’re many ways to advertise on the internet: through sponsored links (highlights of the venture on search engines like Google and Yahoo) or social media.
In all of these ad formats, it’s common to pay per click.
- Invest in SEO (Search Engine Optimization)
The translation of the term, Search Engine Optimization, says a lot. SEO’s job is to optimize a website and direct search engines to highlight content. Today, search engines are the main source of information seeking by those who browse the web. Therefore, having a website well positioned in these search engines is essential to be seen.
- Have a secure website
Several companies offer website protection, vulnerability analysis, and attack blocking services to ensure secure operations. It is necessary to evaluate the ideal solution for the size of the business, but one cannot fail to guarantee security to the customer at the time of purchase, as this is one of the most determining factors of purchase in the digital market.
- Invest in business management
The Back Office represents the complete physical structure of the backstage of the website of a virtual store and it is essential to manage it to ensure that the product purchased by the customer is delivered according to the specifications and the deadline combined.
