10 Tips to Make Your Content Stand Out in Search with AI

Let’s talk about how to position yourself in this new world full of artificial intelligence. It doesn’t matter if it’s on Google with the new AI Overviews or on ChatGPT, there are some really interesting principles to consider.

Here’s an important disclaimer: many of these strategies are already used by those who do high-quality SEO. The strategies themselves haven’t really changed, but they’ve been leveled. In other words, what does that mean? Today, you don’t need to publish another simple WordPress post explaining what arthritis is. AI will automatically answer that using millions of available sources. Why would it use yours?

What really makes the difference now is creating something sophisticated, deep, and unique — something that only you know or have. That’s your competitive advantage. So, let’s go through ten solid ways to adjust your optimization strategies.

1. Build Your Brand and Authority

Focus on building authority and brand recognition. All those EEAT concepts we’ve been talking about are now more important than ever. Behind that, there’s link building — done right. Not just throwing links everywhere, but real, well-structured link building.

What we still don’t know is how much AI will rely on backlinks or whether it will value brand and topic mentions even more. Mentions might start to outweigh backlinks in importance. So, your name and the subjects you’re known for could become your strongest signals of authority.

2. Go Beyond Ordinary Posts

Ordinary posts no longer cut it. You need to create deep analyses — long-form, well-researched, and multi-sourced pieces. Every time you create content, remember to back it up with references. That’s what shows these AI tools how much you actually understand or have studied a topic. Detailed, comprehensive content demonstrates expertise.

3. Create Advanced Tutorials

Simple “how-to” guides are everywhere. What really brings value are advanced tutorials. Think beyond “how to update Ubuntu.” Instead, make something like “how to fix a specific CyberPanel bug in Ubuntu causing a PIP error.” When you publish that kind of in-depth content, you show real technical knowledge and authority — the kind few people have.

4. Publish Case Studies

Case studies are incredibly valuable because they contain unique, specific information that only you have. You ran the test, you gathered the data, and that makes your content original. AI tools will recognize that uniqueness and may even use your case study as a reliable reference.

5. Conduct Market Research

Market research doesn’t always mean hiring an agency. Sometimes, it’s as simple as collecting feedback from your own community, site visitors, or customers. This brings fresh, relevant data that AI systems value highly. It also shows you’re engaged and up to date in your field — reinforcing your authority.

6. Share Your Opinions

Opinions matter. Whether it’s product comparisons or your personal take on an industry trend, opinions show your perspective — your worldview. That’s something AI can’t replicate. These new LLMs can even use your opinion to enrich the answers they provide. So, don’t be afraid to share your voice and unique views through articles, videos, or other formats.

7. Keep a Clear and Structured Format

Good structure makes all the difference. Use proper titles, subtitles, bullet points — organize your content. Studies already show that well-structured content can perform even better than just using structured data alone. Of course, use both, but prioritize clarity and organization. That’s what helps AI understand and link your content correctly.

8. Distribute Across Multiple Channels

For AI to truly recognize your authority, you need a multichannel presence. Blog, Instagram, TikTok, YouTube — it doesn’t matter which, as long as your message is consistent. You can communicate differently across platforms, but keep a central theme that reinforces who you are and what you’re an authority on. The more places you’re active, the stronger your positioning becomes.

9. Do Exclusive Interviews

Exclusive interviews are another great differentiator, especially when you already operate within a specific niche. You can conduct text-based interviews where you send questions and get written answers, or even better — record video interviews. Video adds a new dimension, and you can repurpose it into multiple formats: blog posts, clips, or transcripts. That flexibility adds huge value.

10. Invest in Video Content

If you can, invest in video. Whether podcasts, tutorials, or you simply talking on camera, video is a powerful format for demonstrating authority. People who really know their stuff usually have no problem discussing it openly. Plus, AI tools will soon extract massive amounts of information from videos — even more than from written posts. And since platforms like YouTube belong to Google, it’s likely they’ll have a major advantage in how that data is used.

Artificial intelligence is changing how content appears in search, but the essence of good SEO remains the same: authority, originality, and quality. The difference now is that AI can recognize those things faster — and more deeply — than ever before.