SEO can be broken down into two parts:

Part one: it’s what your content tells the search engines about your business. Part two: is what other people tell Google or the search engines about you. So let’s step back for a second and look at why SEO matters. Why does it matter if you optimize your website or not?

Why SEO matters

Search engines have one specific goal: to make sure that consumers, like you, when you’re searching for things, find the most relevant results. So imagine searching for something you’re looking for. Let’s say, a local restaurant. Search engines have a pretty tough job because they have to make sure that you don’t get spammed but get relevant results to keep coming back. On the flip side, if you have a website, you have to work hard to make sure that you earn the search engines’ trust to show them that you are relevant to your audience.

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If you do it well, you’ll be rewarded with lots of significant traffic and hopefully lots of new customers and clients. Let’s look at some of the factors: you tell search engines what your content really consists of through your content, meta tags, and keywords.

Let’s say you sell soccer balls, and the content you use on your website tells search engines: – Hey! We are about soccer balls, and if someone is searching for this product, you should lead them to us because we’re a great find.

But that’s not enough because technically, any spam site could stand up and say the same thing, so search engines verify it by using something called what others say about your website; this is where we come into links and also known as link building.

Link building: when other websites tell Google: Hey! If you’re looking for a good search result for soccer balls or buying a soccer ball, then make sure that you send people to this website because that’s an excellent resource.

Search engine optimization improves sites to make them appear high in search engines, such as Google or Bing. In this article, I mostly focus on Google because it’s the most popular search engine platform. But don’t forget to optimize for other search engines, such as Bing or Yahoo. So let’s talk about some factors that come into play when Google’s algorithm sorts the order of snippets they present.

On-page and Off-page

There are two main different types of factors: on-page and off-page factors. On-page factors are elements on your website, like site structure, content, and speed optimizations. Off-page factors aren’t present on your website. They include links from other websites.

I believe that it’s best to create a long-term SEO strategy focused on your website’s user.

To understand why I believe this, I have to talk about Google’s mission.

Google’s mission is to “organize the world’s information and make it universally accessible and useful.”

What does Google want from you?

To help Google achieve its mission, we have to be user-focused. In other words, if your website is fantastic, search engines want to show it to people because it helps their users find what they’re looking for. Let’s take a step back. I explained how SEO is about improving sites to make them appear high in the search results of a search engine. Works! 🥳Yaay!

If you need to hire a SEO Freelancer in Manchester to help with your website’s SEO, contact me!