SEO Case Study: Fireblocks Achieves 30% Organic Traffic Growth in 10 Months
“Collaborating with Wellington Duarte was transformative for our online presence.”
— Roy Weiss, Senior DevSecOps, Fireblocks
Fireblocks
Challenges
Despite its strong market presence and rapid growth, Fireblocks faced several SEO challenges:
Limited Organic Visibility: The website’s organic traffic was not commensurate with its industry stature.
Technical SEO Issues: The site had unresolved technical issues that hindered crawlability and indexing.
Content Gaps: There was a lack of optimized content targeting high-intent keywords relevant to their services.
Competitive Landscape: The digital asset infrastructure space is highly competitive, with numerous players vying for similar keywords.
💡 The Process
Site Audit: Conducted an in-depth technical audit to identify and rectify issues related to site speed, mobile responsiveness, and crawl errors.
Structured Data Implementation: Added schema markup to enhance search result appearances and improve click-through rates.
Keyword Research: Identified high-value keywords with commercial intent, focusing on terms like “digital asset custody,” “MPC wallet infrastructure,” and “crypto asset security.”
Content Creation: Developed and optimized landing pages and blog posts targeting these keywords, ensuring alignment with user search intent.
Meta Tags and Headers: Optimized meta titles, descriptions, and header tags to improve relevance and keyword targeting.
Internal Linking: Established a strategic internal linking structure to distribute link equity and guide users through the conversion funnel.
Backlink Acquisition: Secured high-quality backlinks from reputable industry publications and blogs to enhance domain authority.
Thought Leadership: Collaborated with the Fireblocks team to publish thought leadership articles, positioning them as experts in digital asset security.
Analytics Tracking: Set up comprehensive tracking using Google Analytics and Search Console to monitor traffic, rankings, and user behavior.
Continuous Improvement: Regularly analyzed performance data to refine strategies and capitalize on emerging opportunities.
🏆 Results Achieved
The SEO initiatives led to significant improvements:
Increased by 30% after a big drop due to a Google Update leading to a substantial rise in qualified leads.
Achieved top 3 rankings for over 50 targeted keywords, including “digital asset custody” and “MPC wallet infrastructure.”
Improved from 45 to 74, reflecting enhanced website credibility.
Boosted by 25%, attributed to more targeted traffic and improved on-site user experience.
Testimonial
“Collaborating with Wellington Duarte and our marketing team was transformative for our online presence. Their deep understanding of SEO and the digital asset industry enabled us to overcome significant challenges and achieve remarkable growth. The strategic approach to content creation, technical optimization, and link building not only increased our visibility but also attracted high-quality leads. We now view SEO as a critical component of our marketing strategy, thanks to their expertise.”
— Roy Weiss, Senior DevSecOps, Fireblocks
Get In Touch
✉ hello@wduarte.online