From 13K to 90K Monthly Organic Visits — How Smith.ai Scaled with Strategic SEO
“Wellington’s deep understanding of our industry and his ability to translate that into actionable SEO tactics made all the difference.”
— Aaron Lee, Co-founder and CEO, Smith.ai
Smith.ai
Challenges Identified
In early 2021, shortly after their launch, Smith.ai faced several SEO challenges:
Low Organic Visibility: The website had limited keyword rankings, resulting in approximately 13,000 monthly organic visits.
Technical SEO Issues: The site suffered from crawl inefficiencies, duplicate content, and suboptimal internal linking.
Content Gaps: There was a lack of comprehensive content targeting high-intent keywords relevant to their services.
Emerging Industry: As a pioneer in AI-powered receptionist services, there was minimal existing search demand for their offerings.
💡 The Process
Crawl Efficiency: Optimized robots.txt and sitemap.xml to ensure proper indexing.
Site Structure: Improved URL structures and implemented breadcrumb navigation for better user experience and crawlability.
Page Speed: Enhanced site performance by compressing images and leveraging browser caching.
Topic Clusters: Identified and developed content around key themes such as “virtual receptionist services,” “AI call answering,” and “24/7 live chat support.
Long-Tail Keywords: Targeted specific queries like “virtual receptionist for law firms” and “AI-powered appointment scheduling.”
Content Creation: Produced in-depth blog posts, service pages, and FAQs to address user intent and improve topical authority.
Meta Tags: Crafted compelling title tags and meta descriptions incorporating target keywords.
Header Tags: Structured content with appropriate H1, H2, and H3 tags for better readability and SEO.
Internal Linking: Established a robust internal linking framework to distribute link equity and guide users through the site.
Guest Posting: Secured guest post opportunities on reputable industry blogs to build high-quality backlinks.
Press Releases: Distributed press releases highlighting Smith.ai’s innovative services and milestones.
Partnerships: Collaborated with complementary service providers to exchange backlinks and co-create content.
Call-to-Actions (CTAs): Tested and optimized CTAs across the site to improve lead generation.
Landing Pages: Developed dedicated landing pages for specific industries and services to enhance relevance and conversion rates.
🏆 Results Achieved
Over a 12-month period, Smith.ai experienced significant improvements:
Organic Traffic: Increased from 13,000 to 90,000 monthly visits. (One year and a half).
Keyword Rankings: Achieved top 3 rankings for over 50 high-intent keywords, including “virtual receptionist services” and “AI call answering.”
Improved domain authority from 15 to 23, enhancing overall site credibility.
Saw a 200% increase in qualified leads originating from organic search.
Testimonial
“Working with Wellington Duarte was a game-changer for our online presence. His strategic approach to SEO not only boosted our traffic but also significantly increased our lead quality. Wellington’s deep understanding of our industry and his ability to translate that into actionable SEO tactics made all the difference. We went from being virtually invisible online to becoming a leading authority in our space. I highly recommend Wellington to any company looking to elevate their SEO game.”
— Aaron Lee, Co-founder and CEO, Smith.ai
Get In Touch
✉ hello@wduarte.online